2009 was a long and challenging year for jobseekers. Unemployment reached record highs, and competition for jobs was fierce. If you had trouble landing your ideal job, you weren’t alone.

As we cross into 2010, it’s a natural time to take stock of your 2009 job search: what worked, and what didn’t; what time was well spent, and what time was wasted. If you were using methods that didn’t give good returns on your time and energy, now is the time to drop them.

Then, resolve to channel your fresh start and high energy into new habits designed to get you into your ideal job in the coming year. Here are six recommended resolutions to make your job search successful in 2010.

Resolution #1: I will create a list of targeted employers.
If you’re only applying to jobs that you see being advertised, you’re leaving key elements of your job search up to chance. Take control of your future by identifying the organizations in your industry where you would like to work — even if they don’t have any job openings at the moment. Do your research, and make up a list of 8-12 target employers with products or cultures you admire. Devote time to introducing yourself to them as a future candidate. Get on their radar now, before a job is even open, and sow the seeds for them to call on you later on when something opens up. This is one of the best ways to take advantage of the “hidden job market.” It requires time and planning, but the end result is a position with a company you hand-selected as a good match for your skills and desires.

Resolution #2: I will carry job-search business cards.
A person’s job is a large part of their identity, and sometimes displaced workers feel lost without the security of a title and a business card. But do you really want to be scribbling your contact information on a napkin or index card when you network in public? Increase your poise, confidence, and professional appearance by creating and carrying a personal business card just for your job search. They are easy to produce at home with a printer, or simply use a free service such as Vistaprint, which offers jobhunters 250 cards printed free (pay only shipping and handling). Job-search cards are the perfect positive marketing tool — shorter than a resume, but something physical for people to take away and remember you by. This leads to our next resolution:

Resolution #3: I will expand my network.
No matter how much you are networking, you could undoubtedly do more. Jobseekers are often shy about expanding their network, but people are typically flattered to be asked for their expertise or connections. So take the plunge: if you haven’t made the time for Facebook or LinkedIn, now is the time (keep it professional on Facebook, of course). And don’t just concentrate on online, either! Whenever you talk with a friend, peer, neighbor, or relative, aim to get at least one informational contact (not a job interview, but a person you can call and chat with for 10 minutes or so about their industry) out of the conversation. While jobseeking, you should aim to have a short informational call or coffee meeting at least a few times a month. People will be impressed with your initiative, and flattered by your attention. You may be surprised where these short, no-pressure meetings can take you.

Resolution #4: I will build my personal brand.
This is a fairly new element of the job search, and as such, many older jobseekers are not aware of it. The candidate’s role now goes far beyond their resume; it is now common for employers to do preliminary research on you on the Internet before you are contacted. Your competitors are building their personal brand online, and so should you. Start commenting on an industry with a Twitter account or on a free blog at WordPress or Blogger; establish your expertise. Benefit #1 is that you’ll make great industry connections. Benefit #2 is that you’ll shape your online image for those who are researching you. Both are necessary for your successful 2010 job search.

Resolution #5: I will revamp my resume and cover letter.
When was the last time you really gave these crucial materials more than a simple update? Adding your last position is the bare minimum, and for 2010, you owe yourself an upgrade. Research current job ads for the hot keywords are in your field, and make sure your terminology matches the current jargon. Evaluate the entire document, even older sections that have served you well for years — these are the very sections that could benefit from a re-write in the context of your later accomplishments. Aim for a clean, simple look. When you’re done, save a formatted version for printing and email attachments, and a plain text version for online forms.

Resolution #6: I will genuinely seek out feedback.
Many jobseekers get “stuck” on some issue that they don’t even know about. Maybe it’s the presentation of their resume; maybe it’s some interviewing quirk. The point is, they won’t ever know about it unless they ask their “support squad” for constructive criticism. Unfortunately, due to rejection in the job market, these same people may feel too vulnerable to ask for any feedback. If this sounds like it might apply to you, turn to trusted friends and family for resume critiques, mock interviews, and ideas about where your talents might be useful. They know you better than anyone, and you should resolve not to let any insecurity prevent you from asking for their excellent help and perspective. Ask for feedback, and you may get a surprising boost!

Do you have any job-related resolutions for the New Year? We’d love to hear about them. Share your inspiration and progress in the comments.

We are pleased to be the subject of a feature in the IndUS Business Journal that went live online today. Here’s an excerpt:

Corporate outplacement is a mainstay in corporate America and is certainly on the uptick now as the unemployment rate continues to rise and more and more companies reduce their headcounts. However, as [RiseSmart CEO Sanjay] Sathe points out, traditionally corporate outplacement provided services such as grief counseling and gave laid-off employees work space for short periods — while RiseSmart’s Transition Concierge puts the emphasis on employment.

“We really see filling an unmet need on the corporate side,” said Sathe. “We focus on what is important in the transition — to get to the next job.”

Transition Concierge provides RiseSmart’s Internet job searching power, a team of resume writers and support from a transition specialist for six months.

With reports tabbing the corporate outplacement industry at least $3 billion a year, there is certainly no shortage of opportunity for RiseSmart. Still, the company makes a strong play with its pricing for Transition Concierge, which Sathe puts at “a fraction of the cost” of more traditional outplacement services. According to him, many of these would charge $4,000-$5,000 for three months of service — RiseSmart charges $2,500 for six months.

“It is great in terms of value to the individual and the organization. And it is also very important from a price standpoint,” he said.

“[Companies] want to do the right thing. They want to help people get their next job,” he added. “We realized there is a lot of opportunity for us as a company.”

Read the full story here.

Clooney and Kendrick arrive to perform a mass layoff.

George Clooney in an HR role … who among us wouldn’t want to see the most debonair actor of our times take on some of the tasks we perform every day? The prospect is just too delicious — so I headed out to find a theater that was screening the new comedy-drama “Up in the Air,” currently in limited release from Paramount.

In the film, Clooney plays the glib, charming Ryan Bingham — traveling corporate downsizer by profession, and budding inspirational speaker (focusing on having no baggage, of course) as a sideline. He spends most of his time on planes, hence the film’s title, and his real home is not the depressingly empty junior apartment he keeps back in Nebraska, but in hotels and airport waiting areas.

The film’s ad campaign strongly stresses the “air traveler” motif, and our hero does travel constantly, but the phrase “up in the air” is clearly also meant to signify the fates of the people to whom he delivers bad news.

Ryan Bingham works for a management consulting firm that appears to have a very limited focus. Clooney’s character does nothing but perform corporate layoffs — the service offered by his company is to hire out consultants who fly from city to city giving the bad news to workers for employers who don’t want to do it themselves.

Bingham has a catchphrase he uses to ease the downsized person (and himself) through the painful moment. “Anyone who ever built an empire or changed the world sat where you are sitting — and it’s because they sat there that they were able to do it,” he promises.

Then, the aftermath. In the film, the stunned person who has just been laid off is gently urged toward a packet. “In that packet,” Clooney assures, “you’ll find all the answers.” His words are empty and glib — the packet is thin, and the individual is distraught — but Clooney’s job is to get them to take the packet, return their keycard, and box up their belongings. Then he hops on another plane.

Unfortunately, scant mention is made of those whose job it is to help workers pick up the pieces after a layoff — both internal HR personnel and the outplacement firms they hire.

I realize that the film is fiction, but the bleak scenes did turn my mind to all the wonderful services that a good outplacement firm can provide: coaching, assistance with resumes and cover letters, and help in ferreting out job openings, among other offerings. This is the good news that comes after Clooney’s bad news — but “Up in the Air” leaves this part of the story untold. Up in the air, as it were.

The movie has proven to be emotional for many who have lost their jobs in this economy. The film’s storyline (which involves a romance, and a loyalty program motif with Bingham’s favored airline) is periodically interrupted to show stark, candid documentary-style footage of regular people describing the moment when they were downsized. It’s gut-wrenching, and you’ll find many mentions in Internet forums of how grueling it can be to watch.

But as dark as those moments are, most of us who have been laid off fight through them, and in many cases move on to bigger and better things — often with the help of an outplacement service. That’s the part of the story that “Up in the Air” doesn’t tell.

“Up in the Air” will go into wide release in the U.S. on December 25. We look forward to hearing your thoughts and reactions.